LFW AW15: Model pretty?

Posted on Monday, 23 February 2015

So, it's that time of the year again!

London Fashion Week!!! Woooohoooo *claps hands*

I spent the majority of January 'hustling', in other words: looking for LFW opportunities. 

Because I did SO much during LFW in September (SS15); I met my favourite bloggers of all-time, snuck into like 5 shows, did street style photography and more (read about it here), I thought, how could I make this LFW even better? How could I progress and go onto the next stage?

I wanted to do something different to what I did in September; something new, fresh and exciting!!

Although I was offered front-of-house/backstage/PR assisting work on my opportunity search, I didn't feel like I was 'progressing' by doing this as I'd done this field of work before.

So I focused my attention to a different area of the industry: model casting. 

After much hard work, cover letter writing and persistence, I was lucky enough to gain a casting assistant position with Megan McCluskie - bookings editor of Harper Bazaar UK :') 

I assisted Megan for the Danielle Romeril LFW show; we had to photograph the girls from all angles (face on, profile, full length) in order for the designer to decide on her favourite models. In total around 200 girls, from the top London agencies, came to the casting! Here are some of the pictures:

I'm not gonna lie, I don't think all models are breathtakingly gorgeous. After participating in LFW for 3 seasons almost, I've realised that most models have a particular look or unique set of features, aside from being tall and thin, which make them models. "Model pretty" you could say. Sometimes this translates as being genuinely pretty (e.g. Jourdan Dunn Sasha Luss, Barbara Palvin) other times just 'unique' looking (e.g. Lily McMenamy, Lindsey Wixon, Binx Walton) but not necessarily beautiful?

But what is beauty?

I might just be rambling here, but I guess you just have to look different from the majority. Starting off with being tall and slim, having symmetrical features and of course high cheekbones would help too. Having an eye-catching face will make the reader/audience look at the editorial or ad campaign and thus buy the clothing item. After all, fashion is a business. 

And if you fulfil all this criteria to the max, you become a supermodel!

Anyway, aside from what a model looks like, I thoroughly enjoyed all aspects of the casting; photographing the models, seeing so many models in one room in the space of a few hours, liaising with the model agencies for bookings, and genuinely gaining an insight into how it works! It was a unique experience and it's safe to say I 'progressed' on my LFW journey.

On Saturday I was backstage at the actual show assisting with the model-line up! Stay tuned for more #LFW posts!
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